ABOUT US
WHO WE ARE
Dumina Co. Ltd. is a South Korean company specialising in the design and manufacture of high-performance golf shafts. Established in 2013, Dumina has gained international recognition through its innovative products, notably the AutoFlex and AutoPower shafts.
The company's name, "Dumina," translates to "let the two of us forge ahead regardless," reflecting the founders' determination to innovate despite challenges. Dumina's products are entirely manufactured in South Korea, emphasising domestic craftsmanship and quality.
AutoPower Success
Prior to AutoFlex, Dumina developed the AutoPower shaft, which gained attention in 2016 when LPGA professionals Ji Eun-hee and Shin Ji-ae achieved tournament victories using it. These successes marked the company's entry into the competitive golf equipment market.
Introduction of AutoFlex
Dumina has made significant strides internationally. The AutoFlex shaft has been adopted by professional golfers worldwide, including Adam Scott, Louis Oosthuizen, and Ernie Els. Its distinctive neon pink colour and performance benefits have contributed to its popularity.
OUR PURSUIT
Dumina's pursuit is to produce the “Best Performance Golf Shaft” and bring enjoyment to all golfers.
Every autoFlex and autoPower golf shaft is designed using K.H.T. (Korea Hidden Technology) – creating a lighter mass than traditional shafts enabling the shaft to adapt its flex dynamically based on the golfer's swing speed, promoting optimal energy transfer and increased clubhead speed without compromising stability.
OUR PRINCIPLES
Dumina's pursuit is to produce the “Best Performance Golf Shaft” and bring enjoyment to all golfers.
PERFORMANCE
We are proud that our golf shafts are being enjoyed by golfers throughout the world for their outstanding performance and ease of use.
COMMITMENT
We are committed to the brand, our products, and our customers. We are dedicated to maintaining the high standards of quality to provide joy to all golfers by improving their game and maximizing their potential.
INNOVATION
We challenge our team to improve our product, to think of new ideas, and never be afraid to fail in their attempt to succeed.